The Fascinating World of Marketing: POWER PLAY

The Fascinating World of Marketing: POWER PLAY: ““Hello, is that Mr. Srivastava?” asked the lady’s voice on the other end of the telephone. “Mr. Chopra will speak to you.” A pause and an interminable hold for 2 full minutes before Mr. Chopra decided to address me. This tiresome telephonic power play is common enough. Important people don’t dial numbers (or press the keys on the mobile, for that matter), and the lesser mortals are required to wait to be spoken to.