Typos: BEAR WITH US, PLEASE…

Typos: BEAR WITH US, PLEASE…: I have seen a few specimens of the brown bear in a zoo in Kufri… The concrete floor and the confined space did little justice to the magnificence of the bear, and yet the intelligent eyes, the hulking form and that stoic faraway expression spoke of a dignity that only the mountains can bestow on those that have learnt to live in its shadow. Little is known about this mysterious animal for few have seen it in the wild and fewer still have had the courage and the commitment to follow the animal’s trail over the rugged landscape that is its home.

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COMMON SENSE SIMPLIFIED: GREEN IS THE NEW BLACK!

COMMON SENSE SIMPLIFIED: GREEN IS THE NEW BLACK!:

The debate on subsidy on diesel price never seems to reach a consensus. On one hand, diesel subsidies are important to keep food prices and transport prices under check, while on the other hand, this subsidy is being exploited by luxury car owners and owners of commercial hubs. In simple words, tax paid by the aam adami which is meant for societal development is latently being directed as subsidies to industrialists and rich business houses! Thus it becomes far more important for the government to either come up with a differential pricing system or some other model which categorises these two different set of users under two different price bands. 

 

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Passionate About India: Will the Supreme Court please clearly define the t...

Passionate About India: Will the Supreme Court please clearly define the t...: Having said that, it is shocking how a professor can be arrested in Bengal for forwarding a cartoon on Facebook; how a cartoonist can be arrested for making a cartoon on the government; and unbelievably, how a young girl – Shaheen Dhadha – can be arrested for posting something as basic as: “With all respect, every day, thousands of people die, but still the world moves on. Just due to one politician died a natural death, everyone just goes bonkers. They should know, we are resilient by force, not by choice. When was the last time, did anyone showed some respect or even a two-minute silence for Shaheed Bhagat Singh, Azad, Sukhdev or any of the people because of whom we are free-living Indians? Respect is earned, given, and definitely not forced. Today, Mumbai shuts down due to fear, not due to respect.[sic]” – while another girl can be arrested for liking the post! Shameful! Disgusting! Dictatorial!

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COMMON SENSE SIMPLIFIED: IITF IS STILL AN INFANT

COMMON SENSE SIMPLIFIED: IITF IS STILL AN INFANT:\ The importance of trade fairs has never been so profound. The recent IITF 2012 opened the gates for budding as well as established enterprises to showcase their products and services that eventually allows them to display and project their services not only to their potential customers but to the entire region at large. The power of trade fairs notwithstanding, it is fascinating to delve into its genesis that dates back to the medieval era in Europe. Since then, its impact has grown from strength to strength through the industrial revolution in Britain and Europe and later in North America. The trade fairs, in fact, became the face of industrial revolution that reflected its vitality and showcased the same to the world.

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Typos: BRAVEHEARTS AGAINST THE APOCALYPSE

Typos: BRAVEHEARTS AGAINST THE APOCALYPSE: While the country celebrated the hanging of a villain who murdered innocents, I had mixed feelings about the news of Kasab’s execution. It seemed like it was the right path, the only path in fact, and yet one wondered if there could have been a path more right than this. I don’t have the answer yet and so I leave you with my thoughts from the day when Ajmal Amir Kasab was still a gun-toting specter haunting the streets of Mumbai... a story from four years ago that celebrates and remembers those who stared down death so that many could hang on to life through those four fateful days... Until i find my feelings and the answers

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Passionate About India: Lessons on inner-party democracy from the American...

Passionate About India: Lessons on inner-party democracy from the American...:Today, India is at a critical juncture with all socio-economic as well as political ills engulfing the nation from almost all possible directions. Starting from a series of bribery scams that are being exposed, to our plummeting ranks in almost all economic indicators – everything corroborates the hope for the rise of a fourth front (considering the third front still exists and is potent) in the form of Arvind Kejriwal’s political debut with India Against Corruption, along with an emerging coterie of social activists, who are gradually morphing the political landscape and are all collectively reshaping the political couture of the nation.

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The Fascinating World of Marketing: DO YOU HAVE MUSCLES FOR MICROMARKETING?

The Fascinating World of Marketing: DO YOU HAVE MUSCLES FOR MICROMARKETING?:

Bharti Airtel handles around 8 billion calls daily generating humongous amount of data. Based on this it has divided its customers into nearly 100,000 segments to whom it offers customised products based on their usage pattern. Right now it is working to provide at least three services to each customer, to improve stickiness, working on the insight that customers for multiple services tend to stay on longer than single service users. Further, due to call drops it was facing the problem of churn. At nearly 40% it was a huge number. When it analysed the data it found that a customer was most likely to switch to another service provider if six or more calls dropped in a day. So a software was developed that offers customers free SMSes after the sixth call drop. 

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Business is Marketing: BOOTSTRAP YOUR WAY TO SUCCESS!

Business is Marketing: BOOTSTRAP YOUR WAY TO SUCCESS!  The term is attributed to a story written by Rudolf Erich. The story titled The Surprising Adventures of Baron Munchausen is based on a series of tales narrated by the Baron about his travels, with some impossible feats and daring escapes. One such tale is about him pulling himself out of a swamp with the help of his bootstraps as there was no one to help him and there was no other way he could have survived. Today, this 18th century tale has acquired a new meaning; especially for entrepreneurs. The idiom “pull yourself up by your bootstraps” is the secret behind the success of many people today. When all else failed, they looked at the end of their own arm and found a helping hand! Just the way when the Baron fell in the swamp and nothing seemed to work and it looked like all was lost, he thought of picking himself up by his own bootstraps. 

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Typos: AND BUDDHA CRIED

Typos: AND BUDDHA CRIED:Sometimes we need a jolt to wake up, to stay good and to be strong. And then we need people to hold us tight through these tests, to remind us of our goodness when the mirror fails to point out any... Here’s a jolt from the vault that helped one find one’s inherent goodness. May both the lessons and the people who hold us tight through these jolts live long and live strong... 

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COMMON SENSE SIMPLIFIED: GRAFT THE DRAFT MANIFESTO

COMMON SENSE SIMPLIFIED: GRAFT THE DRAFT MANIFESTO:

Unlike many post-colonial nations, which have descended to dictatorships or sham democracies, India has sustained to a reasonably stable democracy unhindered since independence. However, the success of the very same democracy in India would raise numerous eye brows if benchmarked against the best examples of it. Certain basic deficiencies in the country’s social and political dynamics have never allowed the nation to maintain a free and fair democratic setup. 

 

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Passionate About India: Why BJP can't afford to lose Gadkari!

Passionate About India: Why BJP can't afford to lose Gadkari!:  That Congress is digging its own grave is too apparent. That it is a party full of unbelievably corrupt is also something that is established in public perception. And that win-or-lose, Arvind Kejriwal has been the man responsible for giving the maximum dent to Congress’ image in its entire history is also established! However, what is most amusing is how, during this entire fall and fall of Congress in public perception, BJP has remained a mute spectator, gaining nothing out of the whole issue.

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Typos: AN EDEN IN MY BACKYARD

Typos: AN EDEN IN MY BACKYARD: The dragonfly flapped its transparent iridescent wings with a slow deliberate jerk, like the early swivel of a chopper’s rotator blades before taking off while I zoomed in carefully. Its dark head and bulbous eyes grew bigger and closer in the view finder. As the focus rim turned, the image grew clearer… There she was, holding onto a tall stalk by the bank, basking in the soft warm light of a November morn and then I clicked, and she was gone, buzzing her way along the bank in search of a corner where a man with a camera would not pry into her morning duties.

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COMMON SENSE SIMPLIFIED: JOBS APART

COMMON SENSE SIMPLIFIED: JOBS APART:  As against the conventional wisdom of building a service career as a permanent employee, corporates are increasingly rolling out part time jobs and the employees are only too happy to lap it up. It’s developing into a trend that is evolving at the speed of light speed which is benefitting both employers and employees. The informal workers in the organised companies have risen from a moderate 32 per cent in 2000 to a most expansive 68 per cent in 2010. The figure of part-time workers’ growth in 2009 was over 10 per cent and in 2010 the figure settled at 18 per cent! It shows the lucre that goes with the proposition of temporary jobs, a trend that is ever rising in most of the developing countries, according to the World Development Report, a publication wing of World Bank.

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COMMON SENSE SIMPLIFIED: JOBS APART

COMMON SENSE SIMPLIFIED: JOBS APART:  As against the conventional wisdom of building a service career as a permanent employee, corporates are increasingly rolling out part time jobs and the employees are only too happy to lap it up. It’s developing into a trend that is evolving at the speed of light speed which is benefitting both employers and employees. The informal workers in the organised companies have risen from a moderate 32 per cent in 2000 to a most expansive 68 per cent in 2010. The figure of part-time workers’ growth in 2009 was over 10 per cent and in 2010 the figure settled at 18 per cent! It shows the lucre that goes with the proposition of temporary jobs, a trend that is ever rising in most of the developing countries, according to the World Development Report, a publication wing of World Bank.

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Passionate About India: It just takes one Arvind Kejriwal! Sadly, there is...

Passionate About India: It just takes one Arvind Kejriwal! Sadly, there is...:  Arvind Kejriwal’s series of attacks reminds me of a tale by Hans Christian Andersen, ‘The Emperor’s New Clothes’, where two weavers design a new attire for the emperor that, they tell the emperor, will be only visible to those who are honest and loyal. The emperor subsequently dons the ‘attire’ to test his subjects’ loyalty, much to the amusement of his citizenry. Arvind Kejriwal, like the child who laughed at the emperor and dared to shout that the emperor is actually parading naked, is ripping out the false masks from the faces of many such self-proclaimed political and corporate emperors and has dared to show their real faces to the world.

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