COMMON SENSE SIMPLIFIED: IITF IS STILL AN INFANT:\ The importance of trade fairs has never been so profound. The recent IITF 2012 opened the gates for budding as well as established enterprises to showcase their products and services that eventually allows them to display and project their services not only to their potential customers but to the entire region at large. The power of trade fairs notwithstanding, it is fascinating to delve into its genesis that dates back to the medieval era in Europe. Since then, its impact has grown from strength to strength through the industrial revolution in Britain and Europe and later in North America. The trade fairs, in fact, became the face of industrial revolution that reflected its vitality and showcased the same to the world.
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