The Fascinating World of Marketing: HAVE YOU LOST YOUR SCRIPT?

The Fascinating World of Marketing: HAVE YOU LOST YOUR SCRIPT?:

The U.S. coffee chain Starbucks opened its 7th store in the country on 6th February this year. It said that the brand counted India among the top five global Starbucks market in time to come. For this it was willing to make investments in aggressive expansion and locally relevant innovations (in its products and processes). Thus the store at Delhi showcased examples of Indian craft of weaving and sported handicrafts made by local artists. For its menu also the company has kept the Indian palette in mind; it includes items like Murg Makhni pie and mutton seekh roll, besides also offering Tata Tazo Tea ,a rarity at Starbucks worldwide. Will it do well? Well, sure it can provided the marketer does not try to sell frame as painting. In which case the warrior may not emerge the winner; the devil will devour the hindmost. 

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